If you wish for further evidence that the strength of viral has gone mainstreams, you only need to look at the latest debate on US health care reform. On September 3, Thursday, this viral add post spread on social networking giants Facebook and Twitter: “No one should die because they cannot afford health care, and no one should go broke because they get sick. If you agree, join us in posting this as your status for the rest of the day”. Within a few hours, users from Facebook and Twitter were waving around the post on their personal profiles, with several adding their own personal comments regarding health care. To date, more than a hundred thousand posts have been finished about the topic.

Even though nobody has owned up to being the source of this viral addgroup, it is evidently encouraged by an earlier speech by US President Barack Obama’s weekly address on Youtube last August 14, declaring that “Insurance companies will no longer be able to place some arbitrary cap on the amount of coverage you can receive … because no one in America should go broke just because they get sick”. A day afterward, a status message on the official Facebook site of President Obama declared his support over the optimistic reception over the viral post.

With the health development debate getting more and more Americans concerned], it’s improvement to understand to a viral add campaign to make their group more familiar. The campaign also showcases that viral advertising and marketing has become acknowledged as a principal tool in appealing and letting people into positive action.