The Nano iPod was the talk of the town the year it came out. Apple’s nano electronics had already lured consumers into the idea of having a portable music player with its clever iPod Shuffle campaign. Banks were giving away the Shuffle to new account holders, university promotions were doling out Shuffles and every festival seemed to have some sort of “Win a Nano Shuffle” contest going on. Of course, this unprecedented generosity was just preparing consumers for the next greatest thing — the Nano! The problem with the Shuffle, of course, was that it played songs — but only at random, without allowing one to choose which songs played when. The new Nano would allow listeners the ability to decide what songs were played, although even better improvements were on the horizon.

The initial criticism of the Nano iPod was its faulty LCD screen. Within days of owning the product, some users reported that the screen was so easily scratched they couldn’t even read the song titles. Even something as soft as a micro-fiber cloth was known to damage the delicate screens. Even though “less than 1%” of all devices suffered this problem, Apple agreed to replace iPod Nanos with cracked screens. Nevertheless, a class action lawsuit was filed and is in the process of wrapping up now — a step, which many say, could have been prevented if Apple had just offered full refunds on the Nanotechnology products, rather than charging restocking fees and keeping a short return policy period of 14 days.

Another criticism of the Nano iPod (and other models) is that the devices do not always live up to their advertised battery life. For instance, the 30 GB iPod’s “14 hours of music playback” is, on average, only 8 hours. A series of 2003 class action lawsuits for “false advertising” won a number of individuals a $50 store credit or free battery replacements. The www.macintouch.com website reported “an average failure rate of 13.7%” for the iPods, noting that they were surprisingly fragile. In 2005, a class action law suit was filed for the defective screens, which scratched very easily, marking the Nano MP3 players useless. Apple solved this problem by issuing protective sleeves.

The Nano iPod “is the world’s most popular music player with over 100 million sold,” said Steve Jobs, Apple’s CEO. “And now we’ve added a video camera to its incredibly thin design, without any additional cost to the user.” The fifth generation iPod Nanos not only have video cameras built-in, but are also FM radio ready and users can create up to 12 endless play-list mixes from their iTunes libraries. The iPod pedometer can keep track of steps taken and calories burned as well. The 8 GB model holds up to 2,000 songs, 7,000 photos and 8 hours of video, whereas the 16 GB model holds up to 4,000 songs, 14,000 photos and 16 hours of video. Starting at just $149, these devices are likely to sell like hot-cakes this Christmas!

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