The sole 37” plasma TV available to consumers in 2010 is the Panasonic VIERA TX-P37X20B; it’s also among the first televisions available this year.If 37” is your limit, and plasma is your current TV technology of choice, then the Panasonic VIERA TX-P37X20 is, hands down, your new TV. Even without any direct competition from like-sized plasma sets, Panasonic has packed the TX-P37X20B with enough features to sway any shopper thinking about buying an LCD TV. Aside from receiving exceptional value for the relatively low cost, the wall-to-wall viewing angles and a stunning contrast ratio (2,000,000: 1) are all the justification most shoppers will need to seal the deal.

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A 2,000,000: 1 dynamic contrast ratio really helps to distinguish the Panasonic VIERA TXP37X20B.While that alone elevates the Panasonic VIERA TXP37X20 above competing LCD screens, the new Real Black Drive panel production process displays a true balance of light and dark.Dazzling colours pop from inky black backgrounds that can only be matched by the newest and priciest LED-enhanced LCD televisions. New LED backlit and LED edge lit LCD TVs are all that can compete with the Panasonic TXP37X20B’s dynamic picture.

Panasonic’s claims that the TXP37X20 is free of viewing angle limitations are the pure, simple, and colourful truth. LCD televisions are known to lose both contrast and colour brightness when viewed from anywhere but directly in front of the sets. The Panasonic TXP37X20 plasma TV’s self-illuminating display looks the same from virtually anywhere in the room. If you have a large TV room, or prefer to watch television from anywhere that’s not directly in front of your set, the TXP37X20 will ensure that you’re getting the best image you can get, wherever you choose to sit.

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Driven with 100Hz of processing speed, you won’t get the flicker and lack of stability found in 50Hz plasma televisions, but you will get smooth, natural images that help to reduce eye fatigue. An additional Game Mode helps to reduce blur in fast moving video games, which, combined with deep blacks, superior contrast, and 24p (frames per second) playback supports an enhanced and enjoyable gaming experience. Movie buffs will enjoy the lack of any motion blur marring the action of a film, and appreciate the dramatic colours that the Panasonic VIERA TX-P37X20B can bring out of blu-rays – a format known for its profoundly deep colours.

Built into the VIERA HD ready panel is a Freeview digital tuner. With this tuner, owners of the Panasonic TX-P37X20 can access the UK’s Freeview free-to-air digital television and radio services on the Digital Terrestrial Television platform. BBC Three, Film 4, and ITV2 are just a few of the more than 60 channels provided by Freeview. Freeview, combined with the digital satellite services Freesat and Freesat HD, will be available to more than 90% of the UK’s residents upon completion of the planned analogue to digital switchover.

Utilizing DLNA (Digital Living Network Alliance) standards, VIERA Link brings all of your AV devices together. As long as all of the devices are connected via HDMI cables, you can control them with one remote – it doesn’t even matter if they’re not made by Panasonic. Add VIERA Link to the already astounding list of features included in the new Panasonic TXP37X20, and, combined with an affordable price tag, there’s really no reason not to buy this addition to Panasonic’s line.

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