The Sony cell phone represents the major Sony Ericsson product since, for quite some time now, the two companies associated to combine one’s expertise in consumer electronics and the other’s technological leadership in communications. The founders of Sony Corporation were Masaru Ibuka and Akio Morita, however, they are not the parents of the Sony cell phone. The headquarters of the company are at Minato, Tokyo, Japan. Sony belongs to the wider range of consumer electronics and entertainment industry as they produce audio, video, televisions, communications and information, semiconductors, electronic components, motion picture, music, online business and play-station devices. In 2008 the company’s total income was US$ 4 billion and their revenue was US$ 100 billion. In March 2008 the number of employees the company had was 180,500.

Historically speaking, Sony has been notable for their standards for new recording and storage technologies, as they did not adopt those discoveries issued by other manufacturers and standard bodies. In time, Sony has introduced standards such as: Umatic (~1968), Betamax (1975), Betacam (81), Compact Disc (82), 3.5 inch Floppy Disk (82), Video8 (85), DAT (87), Hi8 (88), Minidisc (~90), Digital Betacam (~90), miniDV (92), Memory Stick (98), Digital8 (99), PSP Universal Media Disc (~2003), HDV (~2004), Blu-ray Disc (2006). People will therefore know more about such consumer electronics than about the Sony cell phone that is a relatively new creation. Therefore, although you may refer to them as Sony cell phone products, you would actually discuss Sony Ericsson phones.

The Walkman and Cyber-shot series produced by Sony in collaboration with Ericsson brought fame and money for the two business involved in the design, winning Sony Ericsson a place among the five most famous communication companies in the world. The most famous Walkman mobiles were by far K750i and W800i, each with a great music playback range and two low-end phones included; both mobiles were launched in March 2005. No later than October in the same year, another Sony cell phone – the P990 – was released, being the first mobile phone based on UIQ 3.

Another successful Sony cell phone belongs from the Cyber-shot brand. This one – the K750, was also launched in 2005 and became one of the most popular Sony Ericsson phones. Unlike the Walkman had the disadvantage of a poor camera, the Cyber-shot phone included both great cameras and decent viewing media.

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